A TRADEMARK  is a sign or word used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services dealt with or provided in the course of trade by another person. (Trademark Act)

HOW TO CREATE A DISTINCTIVE AND REGISTRABLE TRADEMARK!

Choose a mark (figurative or word) that is distinctive for your product. You can do it by yourself or consult the trademark section at VanIPO for assistance.

5 Categories of Distinctiveness

Generic Mark Descriptive Mark Suggestive Mark Arbitrary Mark Fanciful Mark
A common term that fails to distinguish one product source from another. Words that reflect the nature, quality, or contents of a product. A word or phrase that hints at a product attribute. A common word used in an unrelated context. Wholly invented sign, symbol, word, or phrase.
Water, elevator, aspirin, beer
Not protectable Protectable only with Secondary meaning Generally protectable Almost always protectable Most Protectable
  • Do not choose a term that is considered generic as your trademark. For example, Coconut Virgin Oil or Manaro Virgin Oil. Generic terms are not protectable.
  • You may choose a descriptive mark. But the rule is that descriptive marks, geographic terms, and personal names must have an established secondary meaning in consumers' minds in order for approval to be granted.
  • You can have suggestive and arbitrary marks. They are considered inherently distinctive with their eligibility being determined by whoever is first to register or first to use.
  • We recommend people to come up with fanciful marks. A fanciful mark is the strongest protectable marks.
 
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